Off-Page SEO: Why Is It Important? How Does It Help?

 Everyone likes watching a movie! What about behind the scenes? You may or may not like it. But, why are we mentioning this? 

When creating a website, often, the focus is on on-page SEO optimization. However, off-page optimization is like ‘behind the scenes’, equally relevant for the site authority!

Have you optimized your website completely, from images, HTML, and keywords to links? But, still, struggling to rank up? Maybe you are just halfway through SEO. Off-page SEO is as important as on-page SEO. Here’s why! 

Off-page SEO: An Overview

It is like the word-of-mouth marketing of your online platforms. It involves all the activities, strategies, and tactics that take place outside your website. 

The off-site ranking factors highly determine the site's relevance across search engines, adding credibility to your on-page SEO. From link building to social media, among others, the search engines take into account all the merits to rank your website! 

Benefits Of Off-Page SEO

Why walk that extra mile for off-page SEO when you’ve already put in enough effort towards on-page SEO? Here are a few benefits that off-page SEO offers:

• Rank up: Ranking up on the SERP isn’t a one-time effort. With off-page SEO, you can generate sources and links to bring traffic to your site, thereby ranking higher on the results page. 

• Domain authority: Even after adding keywords, meta tags, and image optimization, if your authority score is low, it’s time for off-page SEO. The higher the authority, the more relevance it holds for your audience. From backlinks to social media, integrate high-quality off-page tactics to increase the score. 

• Exposure: With higher rankings, more will be website traffic leading to better results. Off-page SEO can work wonders for your site if done strategically and with authenticity. It’s like a loop, where one action leads to the other. 

• Higher credibility: Google’s concept of EAT (Expertise-Authority-Trustworthiness) plays a key role in enhancing the ranking across SERP. The better your site’s off-page SEO, the more credible it will be, allowing more traffic to your site. This in turn improves the site's health and score. 

5 Off-Page SEO Tactics To Grow Your Site Authority

Here is a list of 5 tactics that can help you establish a relevant authority on the result’s page and get organic traffic. Check them out!

• Backlinks: Firstly, link building is one of the most popular methods of off-page SEO. What is link building? Simply, it is the number of links that are directed to your site, helping you bypass your competitors.
  
  However, when generating backlinks, ensure that they are of good quality. Rich links that come from trusted sites. As much as quality links help you rank up, poor links can deteriorate your site's health. Add relevant anchor texts and ensure that they do not have any no-follow links.
  
  

• Social Media: Social shares and reach do not directly help you rank up! However, your presence and brand value across social media increase your brand relevance, playing an integral role in the customer’s journey.
  
  Treat your social media as a brand discovery platform. Optimize the social media campaigns based on your audience. The better the content and reach, the more likely it is for people to link it across different platforms.
  
  

• Content Marketing: This one works for both on-page and off-page SEO. Whether it is an on-site blog or a guest post, ensure that it is of good quality. It allows you to gain audience traction, making it easier to rank up. Publish valuable content and promote it across platforms.
  
  

• Reviews: Often overlooked, reviews are a must for the brand’s online reputation. Collect good reviews across Google and even on third-party platforms, leading to an increase in conversions. 

• Local SEO: Google My Business and Citations are two key factors of local SEO. Optimize your listing across the GMB page to make the most of your off-page strategies. Alongside, consider citations as your business listing. 

The Final Note: 

Nowadays, off-page SEO is much more than link building! It’s about all the factors mentioned above and much more. If you want to skyrocket your brand, opt for an SEO company to generate worthy results and rank up on the SERP.