SEO is one of the best ways to up your website’s visibility in the digital world. Without search engine optimization, you cannot expect Google to show your site on the first page. However, you cannot use the same methods you used last year to gain organic results. Your marketing team must know the new trends to catch up with your competitors. In this blog, we will list some top trends that influence SERP in 2022.
1. Mobile-friendliness
Just like last year, mobile-friendliness is one of the important aspects that determine the search results ranking. Google focuses on delivering easy-to-view content for its users. More than half of the internet users access it from mobile devices. Hence, it is essential that you make your websites mobile-friendly.
2. Google’s EAT Principle
Google prioritizes delivering reliable content to its users. Therefore, the algorithm favors websites that show Expertise, Authority, and Trustworthiness. You should take advantage of this and establish yourself as an industry expert. Get reliable backlinks and use customer testimonials to boost your trust score.
3. Core Web Vitals
Core Web Vitals comprises three things. They are:
Cumulative Layout Shift
Largest Contentful Paint
First Input Delay
Optimizing these three elements has the most tangible results. You will need to hire a professional SEO to work on these.
4. Keyword Clustering:
Keyword clustering is a relatively new concept that aims to tend to the user’s search intent. Instead of using a single keyword to tell what the content is about, you use a cluster. This cluster has similar keywords that specify the content’s intent effectively to Google.
5. Content Optimization Tools
Using AI to optimize content is the trend with businesses in 2022. It suggests edits for your content to make it more SEO friendly. It uses the same algorithm as Google to identify the flaws that make your content rank lower.
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